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based on sustainable beauty through science.

#### What Is Rosehip Oil?

Rosehip oil is the oil extracted from rosehip–the fruit of a rose bush. The fruit looks like a bulb that forms at the base of a rose flower after it blooms. As a blossom starts falling off, the rosehip continues to mature.
The following are the most popular types of rose plant used to make rosehip oil:
•	Musk rose (Rosa moschata)
•	Dog rose (Rosa canina)
•	Sweet-briar rose (Rosa rubiginosa, also called Rosa eglanteria) 

#### Types of Rosehip Oil 

The method of extraction affects the quality of the rosehip oil because it affects the number of vitamins, antioxidants, and essential fatty acids left in the oil. For a higher quality product, look for an extraction process that is low heat and free of chemical solvents (such as hexane). Two methods that fit these criteria are cold-pressing and supercritical extraction.
•	Supercritical extraction involves putting carbon dioxide under high pressure and low temperature so that it can dissolve the rosehip. The whole fruit–seed, pulp, and skin–can be used in this type of extraction. This maximizes the number of beneficial nutrients in the oil.
•	Cold-pressing is another method that does not use heat to extract oil from rosehip. However, the process does entail crushing and pressing rosehip seeds. This can generate friction which creates some degree of natural heat.
Benefits of Rosehip Oil for Your Skin
When applied to your skin, rosehip oil may offer you many different benefits depending on the levels of its nutrient contents–vitamins, antioxidants, and essential fatty acids.

Defends Against Wrinkles

With a high level of antioxidants, rosehip oil can combat the damage caused by free radicals on your skin. Free radicals can adversely alter DNA, lipids, and proteins in your body, causing many of the changes associated with aging, disease, and sun damage. Lycopene and beta-carotene are antioxidants found in rosehip that can help reduce the appearance of fine lines and wrinkles.

#### Controls Acne-Prone Skin

Rosehip oil is generally rich in linoleic acid (an essential fatty acid) with a lower amount of oleic acid. This is significant in controlling acne for a couple of reasons. 
First, linoleic acid is more easily absorbed by your skin because it is thinner and more lightweight than oleic acid. That’s why rosehip oil is non-comedogenic (i.e. unlikely to clog pores), making it a good cleansing oil for acne-prone skin. 
Second, studies have shown that acne-prone people have skin surface lipids with an abnormal deficiency of linoleic acid and a predominance of oleic acid. Linoleic acid can help control acne because it keeps oil production in check and promotes your skin’s natural exfoliation process. Because it’s anti-inflammatory, linoleic acid can also soothe acne-associated redness and irritation.

#### Keeps Skin Hydrated

Researchers have found that rosehip oil improves the skin’s moisture levels, resulting in softer-feeling skin. With high levels of linoleic acid, rosehip oil can penetrate your skin and help it form a water-resistant barrier, essentially locking in moisture. This may provide some relief for conditions like dry skin or eczema where the skin barrier is disrupted, especially when you apply it immediately after a bath or shower.

#### Protects Skin

Environmental pollutants and harsh chemicals found in some beauty products can damage your skin’s outermost layer. Rosehip oil contains antioxidants like vitamin E and beta-carotene that play a role in strengthening your skin’s protective barrier.

#### Prevents or Reduces the Appearance of Scars

Beta-carotene and linoleic acid rosehip oil contribute to minimizing the look of scars. They boost collagen production, improve the skin’s turnover rate, and help to repair and prevent free radical damage. Additionally, linoleic acid can lessen the hyperpigmentation of certain scars. There is also research that rosehip oil improves the texture, erythema, and discoloration of post-surgical skin scars.

#### Evens Out Skin Tone

Provitamin A describes a compound that can be converted in the body to vitamin A. The most common provitamin A is beta-carotene. Thus, applying rosehip oil (which contains beta-carotene) to your skin can impart the benefits of vitamin A and that includes minimizing hyperpigmentation. 
Vitamin A can lighten dark spots because it increases skin cell turnover. So old cells that have become hyperpigmented get replaced by newer cells with a normal level of pigmentation. If you have dark spots related to sun exposure, medications, or hormonal changes, you may find that rosehip oil is effective for evening out your skin tone.

#### Brightens Complexion

Because it encourages skin cell turnover, rosehip oil acts as a natural exfoliant, which can bring radiance to a dull complexion. The oil’s astringent properties can reduce the size of your pores, which also helps brighten your skin. 

#### Relieves Inflammatory Skin Conditions

Rich in antioxidants, rosehip oil can alleviate the severity of skin irritation related to eczema, rosacea, psoriasis, and dermatitis. Of course, it’s wise to seek consultation from a healthcare professional for medical treatment of these conditions. But in conjunction with appropriate treatment, rosehip oil can provide some relief for inflamed skin symptoms. 


Rosehip Oil: Uses and Health benefits to skincare

#### What is Bio-Based Pentylene Glycol?

Pentylene Glycol is a sustainable 100% bio-based carbon, it is made by a patented process from bagasse, a by-product coming from sugar cane which is ethically and responsibly sourced.

From classical to green formulations, from light to rich textures, Bio-Based carbon Pentylene glycol is the ideal multifunctional ingredient that boosts the performance of active ingredients, moisturize the skin, improve the sensorial profile of formulas and enhance the product protection.



#### Features of Bio-based carbon Pentylene Glycol

- 100% Bio-based carbon(Nature derived ingredient from Bagasse of sugar cane)
- Boosts efficacy of actives
- Moisturizes your skin
- Enhances product protection
- Improves formulation esthetics and sensorial profile

#### Benefits to your skin


100% Bio Based Pentylene Glycol brings great skin feel, light but nurturing and velvet skin feel.
It boosts skin hydration and primes the skin for active ingredients.
It improves self-tanning, Dihydroxyacetone(DHA) performance is boosted and enhances users experience: long-lasting, homogeneous, better skin hydration.


100% BIO-BASED CARBON PENTYLENE GLYCOL

#### What is Niacinamide?

Considered a holy grail in modern skincare, Niacinamide, also known as vitamin B3, is a water-soluble vitamin that works to help visibly minimise enlarged pores, improve uneven skin tone, soften fine lines and wrinkles, diminish dullness, and strengthen the skin barrier. Our bodies don’t produce this essential nutrient, so it must be ingested via a supplement or applied topically for our skin to reap all of its complexion perfecting advantages. 
 
#### What does Niacinamide do?

More like, what doesn’t it do? Niacinamide is the over-achiever in your skincare regimen providing multiple skin benefits. Niacinamide’s superstar quality lies in its ability to soften the appearance of visible concerns such as pores, pigmentation and wrinkles while also working to provide long-lasting skin health by actively strengthening the skin barrier. Niacinamide repairs and fortifies the skin barrier by boosting the production of fatty acids, ceramides and cholesterol in the skin, essential components for a strong and healthy epidermis. 

 
#### What is Niacinamide derived from?
 
Niacinamide is a form of vitamin B3 found in foods such as meat, fish, wheat and some greens. Synthetic forms of this ingredient are most commonly used in skincare and cosmetics.
 
#### Why is Niacinamide important in skincare?

The body doesn’t synthesise vitamin B, meaning our bodies can’t make it naturally, so we have to get our essential vitamin B hit from food, supplements or topical skincare ingredients like Niacinamide. Beyond its many proven skin benefits, including wrinkle reduction, increased hydration and skin barrier repair, Niacinamide is known to have improvement on skin conditions such as acne and rosacea. Unlike some skincare ingredients, Niacinamide pairs well with most other active ingredients, and is safe to use in combination with Vitamin C. Generally well-tolerated by all skin types including sensitive skin, Niacinamide can be used twice daily for optimal results.
 
#### What are key skin benefits of Niacinamide?

Get ready for a laundry list of this vitamin’s proven benefits, we did say it does it all! Niacinamide promotes long-lasting skin health by fortifying the lipid barrier, this is the uppermost layer of the skin which weakens as we age. By kickstarting the production of the components skin needs to stay healthy such as fatty acids, ceramides and cholesterol, Niacinamide helps to create a stronger skin barrier, which prevents trans-epidermal water loss and dryness. 

Not just an antidote for dry skin, Niacinamide has impressive pore minimising powers, and oil-regulating and anti-inflammatory properties, making it a beneficial ingredient for those with acne-prone skin too. 

If pigmentation or brown spots concern you, Niacinamide has been proven to fade uneven skin tone as well as help reduce redness in the skin. And if that’s not enough to convince you to try the vitamin B, it’s also a superstar anti-ageing ingredient. Niacinamide can boost collagen production as well as the production of key proteins in the skin that keep the complexion firm, plump, youthful and wrinkle-free. 


Niacinamide : Uses & Health Benefits in Skincare

#### What is Mulberry leaf extract?

Mulberry Leaf Extract has been used for centuries for its medicinal properties. Extracted from the Mulberry Tree, this antioxidant ingredient is rich in Vitamin A, C, E and Riboflavin, which are highly beneficial vitamins for the skin.
Mulberry Extract is known for its natural skin brightening properties and the ability to help fade away dark spots and pigmentation caused by ageing and exposure to the sun. It is a natural alternative to skin lightening products that can sometimes contain harsh ingredients such as Hydroquinone and Mercury.

#### What does Mulberry Leaf extract do?

Tyrosinase is the active enzyme that triggers the production of melanin (the brown pigment in our skin). Mulberry Extract works as a natural inhibitor of this enzyme and helps to slow down the production of melanin, preventing new areas of hyperpigmentation from forming and becoming visible on the upper layers of the skin.
This nutritious ingredient is abundant in vitamins and antioxidants which can help to increase the production of Resveratrol in the body. Resveratrol helps to strengthen the skins natural barrier and protect it from UV rays whilst also neutralising free radicals created from environmental factors. Free radicals break down skin cells and can contribute to the acceleration of ageing, causing a loss of elasticity and lines and wrinkles to appear. However antioxidants, both within your diet and applied topically, can help to slow down this process.

#### Benefits of Mulberry Leaf extract on your skin

Mulberry Leaf Extract is a natural wonder to help you achieve a naturally radiant complexion that is bright, fair and even in tone.
•	Help to remove dark spots and discolouration
•	Improve the appearance of uneven skin tone
•	Helps protect the skin from environmental factors
•	Hydrates and nourishes the skin
•	Reduce the signs of premature ageing
•	Beautifully radiant and glowing complexion

#### How to use Mulberry Leaf Extract

Mulberry Leaf Extract can be found in various moisturisers, primers and cleansers to help you develop a routine to improve the appearance of your skin. PURENELLE uses Mulberry Leaf Extract combined with scientific plant-identical actives, brightening ingredients to help visibly brighten and even skin tone.


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